Cheryl Flood knows she’s one of the lucky ones. As executive director of the Florida State Fair, she is one of the few fair managers who actually had a fair back in 2020 just prior to the Covid pandemic being declared. While her 2020 fair was a success, she did not escape the pandemic unscathed. As the vaccine began to be distributed the decision had to be made to delay the 2021 Florida State Fair by several months. We talk about that decision and more on today’s episode.
Fair Game 315 - Gene Cassidy, The Big E!
Gene Cassidy is the President of the Eastern States Exposition, affectionately known as The Big E! He’s also the current chair of the IAFE Executive Committee. He joins us today from The Big E! to talk about how they’ve navigated the Covid pandemic and what he’s most looking forward to when the fair opens its gates this fall.
Fair Game 008: New Ways to Market Your Fair
Originally published May 27, 2018.
Robert’s round table session at the 2018 Florida Federation of Fairs convention. Robert discusses the importance of under-priced attention on Facebook, utilizing Facebook's ads manager, how to hack Instagram culture and Snapchat geofilters.