Fair Game 005: Aaron Alejandro, Texas FFA Foundation

Originally published April 7, 2018.

On today's episode, I'm joined by Aaron Alejandro, the Executive Director of the Texas FFA Foundation.  Aaron recently drove through Albuquerque and had time to meet up for breakfast.

I had planned to interview him but it turned out we had such a genuine conversation that I think it stands on its own.

We talk about global access to food and nutrition, the block chain and how we share our stories in the fair and ag industry.

PLUS, my wife, Sara joins us and shares her insights as an educator and school administrator here in Albuquerque.

Enjoy!

Fair Game 004: Bob Duck, Great American Duck Race

Originally published March 23, 2018.

In January, Sara and I had time to catch up with Bob & Kathy Duck of the Great American Duck Race. I took a minute to sit down and interview Bob and found out how he built a post-military career around duck racing. Yes. Duck racing.

Fair Game 003: 10 Minutes Every University President Needs to Hear

Originally published March 20, 2018.

In February I spoke at my alma mater, Eastern New Mexico University. During the Q&A I had an exchange with a university staff member. I told him exactly why I, as an alumnus, had never given a penny in support of the university and how they could take that information and multiply their alumni and endowment support by 3x or more over the next 5-10 years.

In context, this was directed toward universities. Realistically it can absolutely apply to your business or brand as well. Enjoy!

Fair Game 002: Scott Tindle, Entreprenuer

Originally published May 19, 2018

On today's episode, I'm in Mobile, Alabama. I sit down at the historic fort for a discussion with Scott Tindle, former fair manager of the Greater Gulf State Fair and current CEO of Gulf Coast Ducks. We talk hospitality & tourism, the fair industry and duck boat tours. PLUS - the advice Dallas Mavericks owner Mark Cuban gave him during an appearance on Shark Tank.

Fair Game 001: Putting in the Work

Originally published March 18, 2018

During the 2017 Arizona Fairs Association Convention, I took a minute on my way to dinner to share my thoughts around people who have opinions about social media marketing while not actually being practitioners of the craft.

Specifically, I believe it's foolish for people to have an opinion around social media marketing when they've never deployed advertising in that space. If you're not a practitioner, please, skip having an opinion and instead download these apps and begin testing them out.

You'll never know how they work if you don't taste them.