Originally published March 18, 2018

During the 2017 Arizona Fairs Association Convention, I took a minute on my way to dinner to share my thoughts around people who have opinions about social media marketing while not actually being practitioners of the craft.

Specifically, I believe it's foolish for people to have an opinion around social media marketing when they've never deployed advertising in that space. If you're not a practitioner, please, skip having an opinion and instead download these apps and begin testing them out.

You'll never know how they work if you don't taste them.